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We're Nature’s Bakery.

We believe everyone deserves better-for-you food that tastes great and makes you feel good. Our bakeries make soft-baked goodness using real, wholesome ingredients in convenient, on-the-go snacks that help you and your family not just survive life’s everyday balancing act, but thrive in the hustle.

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A Bakery Is Born

Here at Nature’s Bakery, we believe that simple, wholesome snacks are the best fuel for active, joyful lives. From hearty whole grains to sun-ripened fruit, what we bake in is just as important as what we leave out. Since 2011, we've soft-baked the goodness of real ingredients into snacks that are plant-based, gluten-free, dairy-free, nut-free and Non-GMO Project Verified. Our products are sold nationally at 100,000 stores including Target, Walmart, and Costco. Nature’s Bakery is one of the fastest-growing snack brands in the category and is part of KIND, a healthy snacking leader, and the Mars family of companies, to accelerate the growth of our healthier snacking platform and nourish families everywhere.

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Giving Back For Back To School

Today, 12 million kids in America live with hunger. Food helps students learn, focus and thrive, but 1 in 6 kids in the U.S. could face hunger this year. In support of our mission to nourish families and enable them to thrive, we’ve donated $50,000 to No Kid Hungry. Join their mission to help children get the healthy food they need to succeed by clicking below.

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Proud Sponsor of Life's Little Wins™

Just like choosing a healthier snack, we believe little wins can go a long way to boost our mood and outlook. Our team brought this belief to life by hosting events to bring snacks—and smiles—to the communities of Chicago and St. Louis, which is right in the backyard of our Hazelwood Bakery. We invited people to share and celebrate their Little Big Wins by surprising them with a custom vending machine filled with Nature’s Bakery snacks and surprise gift cards to reward them for their wins. To spread even more smiles, we partnered with on-site muralists to turn wins into artwork and donated $20,000 to local, family-friendly organizations that bring joy to these communities: Chicago Children’s Museum and The Magic House.

We're Stronger Together

From the very beginning, our brand purpose at Nature’s Bakery has been to nourish families and enable them to thrive. While we do this primarily by making wholesome better for you snacks, we know that thriving extends beyond nutrition. It is an important extension of our mission to uplift and celebrate children, and as a gesture of support and solidarity, Nature’s Bakery is a proud partner of The Conscious Kid. Their facilitation of greater representation and education of all children benefits our society at its core and we are proud to contribute to their important cause.

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Keep it simple, have fun and achieve balance in life through nature, activity, nutrition and community.

Our Founding Philosophy

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Nutritious & Delicious Snacks for All

Our father and son founders set out to bake a snack that's good and good for you. They baked and baked, until they baked up our soft-baked, satisfying snacks. A truly wholesome win-win. The perfect balance of nutritious & delicious.

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Get Running on What's Real

Made with you and your family in mind, Nature's Bakery Fig Bars are plant based and deliciously soft-baked without dairy, nuts or GMO's. Satisfy real hunger with wholesome whole grains and real fig fuel.

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Thoughtful Ingredients.

We always bake with the win-winning combo of nutritious & delicious in mind. We don’t believe in snackrifices, no matter the diet.

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Born to bake? Let’s chat.

Collaboration, creativity and entrepreneurial spirits are at our team’s core. Sound like you?

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