header image

Hi, We're Nature’s Bakery.

We believe everyone deserves better-for-you food that tastes great and makes you feel good. Our bakeries make soft-baked goodness using real, wholesome ingredients in convenient, on-the-go snacks that help you and your family not just survive life’s everyday balancing act, but thrive in the hustle.

soft edge vignette card image

A Bakery Is Born

Here at Nature’s Bakery, we believe that simple, wholesome snacks are the best fuel for active, joyful lives. From hearty whole grains to sun-ripened fruit, what we bake in is just as important as what we leave out. Since 2011, we've soft-baked the goodness of real ingredients into snacks that are plant-based, gluten-free, dairy-free, nut-free and Non-GMO Project Verified. Our products are sold nationally at 100,000 stores including Target, Walmart, and Costco. Nature’s Bakery is one of the fastest-growing snack brands in the category and is part of KIND, a healthy snacking leader, and the Mars family of companies, to accelerate the growth of our healthier snacking platform and achieve our mission to nourish families and enable them to thrive.

Think Fig!

Figs are special. Seriously. They’ve nourished people for thousands of years and they’re as good for the planet as they are for people. Our trusted partner, Akca, processes figs on solar lines for less energy use and they utilize the whole fig during the production process. And did you know figs can thrive with minimal pesticides and no herbicides? Superfruit indeed. Click play to learn more about figs and our mission to help families nourish to flourish.

We Heart Figs

Did you know we’ve baked over 3 billion Fig Bars since our founding in 2011? That’s a lot of bars—and a lot of snack time wins. Join our journey across the globe to spotlight the fruit we love the most. Whether harvesting or manufacturing, so much care goes into every hand-picked Fig. From a fig tree to your family, with love.

card image
soft edge vignette card image

Giving Back For Back To School

Today, 12 million kids in America live with hunger. Food helps students learn, focus and thrive, but 1 in 6 kids in the U.S. could face hunger this year. In support of our mission to nourish families and enable them to thrive, we’ve donated $50,000 to No Kid Hungry. Join their mission to help children get the healthy food they need to succeed by clicking below.

Learn More
soft edge vignette card image

Nutritious & Delicious Snacks for All

Our father and son founders set out to bake a snack that's good and good for you. They baked and baked, until they baked up our soft-baked, satisfying snacks. A truly wholesome win-win. The perfect balance of nutritious & delicious.

Proud Sponsor of Life's Little Wins™

Just like choosing a healthier snack, we believe little wins can go a long way to boost our mood and outlook. Our team brought this belief to life by hosting events to bring snacks—and smiles—to the communities of Chicago and St. Louis, which is right in the backyard of our Hazelwood Bakery. We invited people to share and celebrate their Little Big Wins by surprising them with a custom vending machine filled with Nature’s Bakery snacks and surprise gift cards to reward them for their wins. To spread even more smiles, we partnered with on-site muralists to turn wins into artwork and donated $20,000 to local, family-friendly organizations that bring joy to these communities: Chicago Children’s Museum and The Magic House.

card image

Thoughtful Ingredients.

We always bake with the win-winning combo of nutritious & delicious in mind. We don’t believe in snackrifices, no matter the diet.

Get the Facts
card image

Born to bake? Let’s chat.

Collaboration, creativity and entrepreneurial spirits are at our team’s core. Sound like you?

Open Positions