We believe everyone deserves better-for-you food that tastes great and makes you feel good. Our bakeries make soft-baked goodness using real, wholesome ingredients in convenient, on-the-go snacks that help you and your family not just survive life’s everyday balancing act, but thrive in the hustle.
A Bakery Is Born
Here at Nature’s Bakery, we believe that simple, wholesome snacks are the best fuel for active, joyful lives. From hearty whole grains to sun-ripened fruit, what we bake in is just as important as what we leave out. Since 2011, we've soft-baked the goodness of real ingredients into snacks that are plant-based, gluten-free, dairy-free, nut-free and Non-GMO Project Verified. Today, we are one of the fastest growing snack brands in the category and have recently joined KIND, a healthy snacking leader, and the Mars family of companies, to accelerate the growth of our healthier snacking platform and nourish families everywhere.
Everything's better when you bake it with a smile
At Nature's Bakery, we promise to always use delicious, real ingredients in every single great tasting, nutritious snack we make. We bake 'em with a smile, and pass that smile along to you and your family, wherever your snacking adventures may take you.
We're Stronger Together
From the very beginning, our brand purpose at Nature’s Bakery has been to nourish families and enable them to thrive. While we do this primarily by making wholesome better for you snacks, we know that thriving extends beyond nutrition. It is an important extension of our mission to uplift and celebrate children, and as a gesture of support and solidarity, Nature’s Bakery is a proud partner of The Conscious Kid. Their facilitation of greater representation and education of all children benefits our society at its core and we are proud to contribute to their important cause.
Keep it simple, have fun and achieve balance in life through nature, activity, nutrition and community.
Our Founding Philosophy
Nutritious & Delicious Snacks for All
Our father and son founders set out to bake a snack that's good and good for you. They baked and baked, until they baked up our soft-baked, satisfying snacks. A truly wholesome win-win. The perfect balance of nutritious & delicious.
Get Running on What's Real
Made with you and your family in mind, Nature’s Bakery Fig Bars are plant based and deliciously soft-baked without dairy, nuts, soy or GMO’s. Satisfy real hunger with wholesome whole grains and real fig fuel.
We always bake with the win-winning combo of nutritious & delicious in mind. We don’t believe in snackrifices, no matter the diet.