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Hi, We're Nature’s Bakery.

And we're glad you're here.

A Bakery Is Born

At Nature’s Bakery, we believe that simple, wholesome snacks are the best fuel for active, joyful lives. From hearty whole grains to sun-ripened fruit, what we bake in is just as important as what we leave out. Since 2011, we've soft-baked the goodness of real ingredients into snacks that are plant-based, gluten-free, dairy-free, nut-free and Non-GMO Project Verified. Our products are sold nationally at 100,000 stores including Target, Walmart, and Costco. Nature’s Bakery is one of the fastest-growing snack brands in the category and is part of KIND, a healthy snacking leader, and the Mars family of companies, to accelerate the growth of our healthier snacking platform and achieve our mission to nourish families and enable them to thrive.

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We Make Snacks That Make You Smile

When you need a snack time, lunch time or anytime win, we’ve got the goods that guarantee happy days and happy snacking for the whole family. All of our bars are plant based, dairy-free, nut-free, GMO-free—and delicious!

Proud Sponsor of Life's Little Wins™

Just like choosing a healthier snack, we believe little wins can go a long way to boost our mood and outlook. We invited families to share and celebrate their Little Big Wins by surprising them with a custom vending machine filled with Nature’s Bakery snacks and surprise gifts to reward them for their recent victories, big and small. To spread even more smiles, we partnered with on-site muralists to turn wins into artwork and donated to local, family-friendly organizations that bring joy to these communities: Chicago Children’s Museum and The Magic House of St. Louis, right in the backyard of our Hazelwood bakery.

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Our Snacks

Dairy-free, nut-free, GMO-free but full of goodness. Learn more about our soft baked bars.

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Recent Press

See what’s been baking at Nature’s Bakery.

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Stronger Together

Collaboration, creativity and entrepreneurial spirits are at our team’s core. Sound like you?