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Hi, We're Nature’s Bakery.

And we're glad you're here.

A Bakery Is Born

At Nature’s Bakery, we believe that simple, wholesome snacks are the best fuel for active, joyful lives. From hearty whole grains to real fruit, what we bake in is just as important as what we leave out. Since 2011, we've soft-baked the goodness of real ingredients into snacks that are plant-based, gluten-free, dairy-free, nut-free and Non-GMO Project Verified. Our products are sold nationally at 100,000 stores including Target, Walmart, and Costco. Nature’s Bakery is one of the fastest-growing snack brands in the category and is part of KIND, a healthy snacking leader, and the Mars family of companies, to accelerate the growth of our snacking platform and achieve our mission to nourish families and enable them to thrive.

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We Make Snacks That Make You Smile

When you need a snack time, lunch time or anytime win, we’ve got the goods that guarantee happy days and happy snacking for the whole family. All of our bars are soft baked, non-GMO certified, plant based, dairy-free, nut-free—and delicious!

Proud Sponsor of Life's Little Wins™

Just like choosing a healthier snack, we believe little wins can go a long way to boost our mood and outlook. We invited families to share and celebrate their Little Big Wins by surprising them with a custom vending machine filled with Nature’s Bakery snacks and surprise gifts to reward them for their recent victories, big and small. To spread even more smiles, we partnered with on-site muralists to turn wins into artwork and donated to local, family-friendly organizations that bring joy to these communities: Chicago Children’s Museum and The Magic House of St. Louis, right in the backyard of our Hazelwood bakery.

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Our Snacks

Dairy-free and nut-free but 100% delicious. Learn more about our soft baked bars.

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Recent Press

See what’s been baking at Nature’s Bakery.

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Stronger Together

Collaboration, creativity and entrepreneurial spirits are at our team’s core. Sound like you?